Highly attractive to mice due to its "mushroom form" it increases success of catching small/light mice. The Nara Lure has a high durability which can last up to three months depending on deployment location.  The product is also allergen-free which is ideal for use in the food industry.  Have less insect infestations with this lure as it doesn't attract insects such as bettles and cockroaches etc. The Nara Lure still works great in wet/damp areas as it doesn't attract mould formation or decomposition which is caused by humidity.